Breck Lager: Will it Turn Haley into A Breck Girl?

Jeff

Breck lager: an unfortunate example of doing everything competently, but nothing above and beyond. This golden beer with the nicely foaming head has a clean taste, with minimal bitterness for a lager. I also detected no iron taste, which I find some lagers to have.

The simple nature of this beer makes it a good substitute for your average canned beer. It's light flavor would pair well with food. The problem is though, its strengths are also its weaknesses. I found the flavor to be fairly boring and basic. It also lost its carbonation quickly when poured. 

Breck Lager reminds me of my work truck. It isn't flashy or showy. It doesn't have any bells or whistles, but it's not a hunk of junk either. It's reliable- it gets me where I need to go every day without fail, but it isn't my dream vehicle either. Breck Lager is the same way: reliable, good, but not great.

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Haley

So, I very much dislike this can. To start with the good though, I do think the periwinkle/gold/red orange color scheme is interesting. Not pleasant to look at, but interesting. 

Unfortunately this same color scheme, from a practical standpoint, just doesn't work. The words are hard to read on the front with the blue and gold fonts on gold background. What stands out to me is the word "beer", which seems amusingly generic.

I wish it had more design elements or a bit more personality. As it is, I find this can to be muted and mostly dull. Even with a sort of mid-century feel to it I just can't work up any enthusiasm for this design.